Review of the Marketplace Pitches at the IG B2B BrokerConvent 2025
At the IG B2B BrokerConvent 2025, four innovative providers presented their solutions for everyday digital brokerage as part of the marketplace pitches. The aim was to show how digital tools and automation can simplify the daily work of insurance brokers.
InnoPeak – Finly: Efficient digital support for financial advisors
The new Finly platform bundles over 60 functions – from CRM and document storage to policy and task management and digital signatures. This makes the entire consulting and administration process more efficient, digital and customer-oriented.
Lake Solutions – Office as a Service
With “Office as a Service”, LAKE Solutions offers modern IT workplaces in a subscription model – from computers and external monitors to headsets and webcams, in other words, everything you need to work. The model works like a Netflix subscription: you only pay for what you actually need. In addition, your employees receive new devices every four years – so costs and IT operations remain predictable and transparent.
InsuranceMap
InsuranceMap is a business intelligence portal for the insurance industry. It enables the quick and fact-based comparison of products and GTC content across all insurance lines. Thanks to AI-supported analyses, offers and policies can be automatically compared, gaps in coverage can be detected and market overviews can be created at the touch of a button.
WMC – BrokerStar
With the new XML validation function, BrokerStar ensures smooth data flows in the digital ecosystem. Faulty XML files are automatically detected, cleaned up and reported – saving time, increasing data quality and improving communication between brokers and insurers.
The full pitch presentations are available for download here: